Tribe Happiness Brand Guidelines

Naming

Our full name is "Tribe Happiness". In most contexts, we can be referred to simply as "Tribe" with a capital "T".

Usage

Provide plenty of space around Tribe assets. Make them big or make them small, but give them room to breathe.

Only use Tribe marks as provided or described.

Tribe Happiness wordmark

The Tribe Happiness wordmark should be used in all references to our brand as space allows. Monochrome usage is preferred with the brand colors below.

Tribe symbol

For tight spaces or tiny areas, the Tribe symbol is a concise way to refer to our brand. Use with good spacing for your audience, as the Tribe symbol will help promote brand recognition. The all-caps "TRIBE" version can also be used for strong visual emphasis in appropriate design contexts.

Colors

Consistency is important with type and backgrounds. Tribe Happiness's CTA colour is Misty Purple, with Electric Purple as the spot colour for a single highlighted word or link. The sand and grey neutrals carry every surface, border and body text around them.