Tribe Happiness Brand Guidelines

Our full name is "Tribe Happiness". In most contexts, we can be referred to simply as "Tribe" with a capital "T".

Provide plenty of space around Tribe assets. Make them big or make them small, but give them room to breathe.

Only use Tribe marks as provided or described.

Do not modify, distort, or alter our brand assets in any way.

This is a formally registered trademark of Tribe Happiness ApS. Do not use our name or brand to imply any relationship, affiliation, or endorsement by Tribe Happiness of your product, service, or business. Do not use our logo or icons in any way that suggests sponsorship or endorsement by Tribe Happiness. Contact us first if you have questions.

The Tribe Happiness wordmark should be used in all references to our brand as space allows. Monochrome usage is preferred with the brand colors below.

For tight spaces or tiny areas, the Tribe symbol is a concise way to refer to our brand. Use with good spacing for your audience, as the Tribe symbol will help promote brand recognition. The all-caps "TRIBE" version can also be used for strong visual emphasis in appropriate design contexts.

Consistency is important with type and backgrounds. Tribe Happiness's CTA colour is Misty Purple, with Electric Purple as the spot colour for a single highlighted word or link. The sand and grey neutrals carry every surface, border and body text around them.